04185namaa2200769uu 4500 oapen103923 oapen 20251217011844.0 a||||fo|||||||||0| cr|mn|---annan 250710s2025a||||fo|||||||||0|eng d 9781003412397 9781032535043 9781032535050 10.4324/9781003412397 doi oapen oapen eng dc K thema KC thema KCK thema KJ thema KJJ thema KJS thema De Angelis, Roberta aut The Routledge Companion to Marketing and Sustainability London Taylor & Francis Routledge [Imprint] 2025 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Routledge Companions in Marketing, Advertising and Communication Free-to-read Unrestricted online access star This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a 'micro-marketing' approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space. Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability. Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies. Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license. Open licence https://oapen.org/article/rights eng 'green' approaches to business thema Behavioural economics thema Business and Management thema Business and the environment thema Economics, Finance, Business and Management thema Economics thema Sales and marketing thema Circular economy community action consumers consumption Environmental impact ethical marketing Macromarketing Marketing Marketing theory and practice micro-marketing production systems Social marketing stakeholder management sustainability sustainable consumption sustainable marketing Sustainable product development De Angelis, Roberta edt Koenig-Lewis, Nicole edt Peattie, Ken edt Strong, Carolyn edt OAPEN Library. https://library.oapen.org/handle/20.500.12657/103923 Free-to-read: OAPEN Library/DOAB: description of the publication 0 36726 36726