Changing Market Relationships in the Internet Age / (Record no. 438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02456 a2200373 4500 |
| 001 - CONTROL NUMBER | |
| control field | OB-pucl-1635 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FrMaCLE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251214082526.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cu ||||||m|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130402e||||||||xx |||||s|||||||||0|en|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-2-87558-183-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-FrMaCLE |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lambin, Jean-Jacques |
| 245 10 - TITLE STATEMENT | |
| Title | Changing Market Relationships in the Internet Age / |
| Statement of responsibility, etc. | Jean-Jacques Lambin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Louvain-la-Neuve : |
| Name of publisher, distributor, etc. | Presses universitaires de Louvain, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 p. |
| 500 ## - GENERAL NOTE | |
| General note | Ebook |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also changing consumer behaviour and reinforcing the power of the market over business. It is creating virtual markets where consumers can find customized solutions to their problems which cut across traditional market boundaries. In this new environment, traditional market participants have changing roles, new market actors are emerging and competition is intensifying. To be successful, being customer-oriented is not enough. Business leaders have to review their strategic options and stengthen the market orientation of their enterprises to cope effectively with today’s highly competitive, multi-stakeholder market. The objective of this book is to revisit the concept of traditional marketing management and to analyse changing market relationships among market players and their impact on the key decisions of strategic and operational marketing. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | OpenEdition Books License |
| Uniform Resource Identifier | <a href="https://www.openedition.org/12554">https://www.openedition.org/12554</a> |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business, Finance |
| Topical term or geographic name entry element | Internet |
| Topical term or geographic name entry element | marché |
| Topical term or geographic name entry element | marketing |
| Topical term or geographic name entry element | globalisation économique |
| Topical term or geographic name entry element | économie de marché |
| Topical term or geographic name entry element | trade |
| Topical term or geographic name entry element | economics |
| Topical term or geographic name entry element | globalisation |
| Topical term or geographic name entry element | Internet |
| Topical term or geographic name entry element | marketing |
| 776 ## - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 978-2-87463-119-1 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Data provenance | Lambin, Jean-Jacques |
| Uniform Resource Identifier | <a href="https://books.openedition.org/pucl/1635">https://books.openedition.org/pucl/1635</a> |
| Link text | Changing Market Relationships in the Internet Age |
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